Thursday, 19 April 2012

2. How effective is the combination of your main product and ancillary texts?


When producing my media products, one of the major things I had to consider was that all three products were connected. I had to make sure that the trailer, film poster and magazine all linked together with the genre and the target audience. I did this by using the same codes and conventions for my genre throughout all three of my products and by making sure the features of my products would appeal to my target audience.  

One of the most important parts in making a media product is the genre, therefore I had to make sure the genre of all three products was the same and linked together. The genre of my product is horror, I made sure that the genre of my product was clear to the audience I did this by using certain codes and conventions of horror. I used a dark colour scheme throughout the production process of all three products; I wrote the title of my film in red on all three products as red gives the connotation of blood which is an iconography of the genre of horror. I also made sure that the font was the same for both my poster and the titles at the end of the trailer; I did not however have the same font for the magazine cover. This is because the film is a feature in the magazine and not made by the producers of the film, instead I used writing that looked like blood. I feel I made the genre of horror quite clear for all three of my product, which therefore links them together well.

Another major part of making a media product is the target audience, the target audience for my trailer is 15-25 year olds therefore I had to make sure all three of my products appealed to both genders for that age range. I used the colour scheme to make my products appeal to my target audience, the dark colours contrasting with the bright reds and blues is something that teenagers would be attracted to rather than adults. I also used young actors for my trailer; I used a photograph of all three of them on the film poster and a photograph of the main character on the magazine cover. This will be something that attracts my target audience as the actors are of the same age range.


Over all I feel as if I linked my products together well, by using the right codes and conventions for my genre and by making the three products appeal to my target audience of 15-25 year olds.

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