When producing my media products, one of the major things I had to
consider was that all three products were connected. I had to make sure that
the trailer, film poster and magazine all linked together with the genre and
the target audience. I did this by using the same codes and conventions for my
genre throughout all three of my products and by making sure the features of my
products would appeal to my target audience.
One of the most important parts in making a media product is the genre,
therefore I had to make sure the genre of all three products was the same and
linked together. The genre of my product is horror, I made sure that the genre
of my product was clear to the audience I did this by using certain codes and
conventions of horror. I used a dark colour scheme throughout the production
process of all three products; I wrote the title of my film in red on all three
products as red gives the connotation of blood which is an iconography of the
genre of horror. I also made sure that the font was the same for both my poster
and the titles at the end of the trailer; I did not however have the same font
for the magazine cover. This is because the film is a feature in the magazine
and not made by the producers of the film, instead I used writing that looked
like blood. I feel I made the genre of horror quite clear for all three of my
product, which therefore links them together well.
Another major part of making a media product is the target audience, the
target audience for my trailer is 15-25 year olds therefore I had to make sure
all three of my products appealed to both genders for that age range. I used
the colour scheme to make my products appeal to my target audience, the dark
colours contrasting with the bright reds and blues is something that teenagers
would be attracted to rather than adults. I also used young actors for my trailer;
I used a photograph of all three of them on the film poster and a photograph of
the main character on the magazine cover. This will be something that attracts
my target audience as the actors are of the same age range. Over all I feel as if I linked my products together well, by using the right codes and conventions for my genre and by making the three products appeal to my target audience of 15-25 year olds.
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