We carefully planned out the production of our film
trailer so that it contained the right conventions for the genre of horror. The
conventions for horror are the same as any genre; narrative, themes,
iconography, characters, setting and filming techniques. The mise en scene
plays a big role in the genre of the film, as the mise en scene is the setting,
the props and the costumes. A typical horror film would have some sort of dark
or haunted location such as a woods or a rundown building, for example a house
or empty car park. As the location sets the scene and genre for the film we
decided to film our trailer in a woods and empty underground car park, these
locations are easily recognised by the audience and therefore create a horrific
atmosphere. The iconography of a film means the things that are associated with
that genre such as the props. The iconographies for a horror film are things
such as blood and weapons, as well as sound effects such as screaming. In my
trailer I used a knife, a mask and blood; as these are the props that are found
in the majority of horror films. It is important that we stuck to the forms and
conventions of horror films as our genre is horror.
The film trailer was a group task however the
magazine front cover and film poster were both independent tasks. I had done
some research into posters for horror films, from my research I discovered that
the most effective posters were the ones with a simple photograph, a dark coloured
background and coloured writing. I used all of the forms and conventions of
film posters. The title of the film is written at the top of the page in large
red letters. I placed it at the top of the page so that it catches the audiences’
eye and guarantees the audience is aware of the title of the film. The writing is
on a black background, I chose black as red stands out against black very
easily and makes the poster more attractive to the audience. On nearly all film
posters there will be the names of the actors, this is important as some people
will see films that certain actors are in or will not see a film if a certain
actor is in it. Therefore I placed the names of the actors in the film beneath
the title, I put the names beneath the title so that they can easily by seen by
the audience, the names are also written in red. I chose to use red, black and
grey as my colour scheme as these colours are associated with horror and
therefore anchor the genre. 
When producing my magazine cover I made sure that I used
the same forms and conventions as the film magazines that are already out
there. One of the main forms and conventions of a magazine cover is the masthead
(the title of the magazine), I made my masthead bold and quite large so that it
stands out of the page. Other forms and conventions of magazines are puffs,
plugs, main feature title, sub headings and bold colour schemes. I decided to
place my puff directly above the masthead, my puff is ‘the world’s best selling film
magazine’ this indicates that the magazine is popular. The plug I used is ‘free
poster!’ with a picture of my film poster, this creates a link between the
cover and my poster. From looking at other magazines I noticed they sometimes have a things such as 'FIRST LOOK' written across the page, therefore I decided to do something similar by writing 'WORLD EXCLUSIVE!' on a yellow rectangle, so that it looks like a sticker on the page. The main photograph is of one of the main victims in the
film. I have placed the photograph in the very middle of the page with the
title of the film written in font that is supposed to look like blood. This is
the magazines main feature of the month which will attract the audience. As my
genre is horror, I used a similar colour scheme as for my film poster; red,
black, grey, white and dark blue. To give the audience and insight to what the
main feature article will be about I have written ‘behind the scenes with...’
this will intrigue the audience. 
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