By looking at other horror movies it is clear that the usual certificate and therefore target audience is normally 15 or 18. The 18 certificates are for the horror films that are quite gory and shocking; the 15 certificates are for the horrors that are a little bit softer and not so scary. Based on this knowledge I think it would be best for our target audience to be 15-20, as our trailer is for a film that is not gory but quite jumpy. I have looked at trailers for films such as mirrors http://www.imdb.com/title/tt0790686/, 30 days of night http://www.imdb.com/title/tt0389722/, and the haunting in conneticut http://uk.imdb.com/title/tt0492044/. All three of these films are rated at 15 and are similar to our trailer.
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