Avatar Film Poster Research

This is the poster for James Cameron’s Avatar. It shows the two main characters, with the title and the director’s name above it. The black background makes the images of the characters stand out; it also draws attention as there is nothing else on the page to distract the eye. The simplicity of this poster draws in the audience; it’s also quite mysterious as only half of their faces are shown. If you look closely you can see their ears in the dark, giving a sense that they are coming out of the dark shadows. These are all used to make the audience want to find out more and therefore go see the film. The second poster shows only one of the main characters, but in the same style of the first poster