Ways People Find Out About a Film and Why They Choose To Go and Watch It

There are several ways in which people find out about up coming films; TV, magazines, newspapers, billboards, etc.

 
The main reason is from viewing the trailer, however there are also other reasons that contribute: 

• Poster
• TV Advertisement
• Reviews
• Radio Advertisement
• Radio Reviews
• Magazines Advertisements
• Magazines News Reviews
• Online Advertisement, eg on facebook, youtube.
• Online Interviews, Reviews and Features
• Outdoor Advertisement, eg. Billboards, Bus Stops, London Underground, etc.
• 'Word Of Mouth'

The majority of people will go watch a film because they think the trailer looks good, however there are also a great deal of other reasons. People will go watch a film because they like the actor staring, some people will watch every film directed by a certain director, they like the genre or the reviews might be really good.  

Exit Polls

 
The UK Film Council requires Exit Poll surveys to be carried out on films supported by the Prints and Advertising Fund. Routinely used for Hollywood or mass release films but much less so for smaller or independent films that typically go out into fewer cinemas with smaller release budgets, exit polls are carried out by professional research companies and take the form of in-depth questionnaires in at least two cinemas over the film's opening weekend.  

They are used to find out about the audience for the film, who they are and what motivated them to come and see it with the results helping distributors to refine their marketing and publicity campaign for the film and inform distribution strategies for future releases.

Here is a link to the uk film council website - http://filmcounciluk.com/