Trailers - The Theory

Trailers: The theory

What is a marketing campaign and why is it needed

·        25% of budgeting goes on marketing

·        The producer will employ a sales agent

·        The sales agent will then sell the film to the distributer

·        Marketing team run a pre-screening to see what people think of the film

·        Above the line advertising has to be paid for

·        Below the line advertising is free –

Facebook links
Media coverage on the news at premiers is free
Film reviews – magazines, newspapers

·        Symbiotic relationship is one that benefits both the magazine and the reviewer

Example – Empire magazine and Mark Kemode

Why is the trailer important?

·        Expectation from the audience

·        Shows the actual film

Conveying genre in the trailer

·        Title

·        Pace

·        Lighting

·        Acting/themes

·        Props

·        Music

·        Location

·        Script